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Medientyp:
E-Book
Titel:
Strategic place branding methodologies and theory for tourist attraction
Enthält:
Defining place image / Candi Clouse, Ashutosh Dixit -- Do places have a personality?: a perspective from place branding / Sonya Hanna, Jennifer Rowley -- A theoretical approach for sustainable communication in city branding: multilateral symmetrical communication model / Ayse Banu Bıçakçı, Zeynep Genel -- Steps toward a city marketing mix and its perception measurement / Katja Udir Misic, Klement Podnar -- Urban design and the entrepreneurial city: place branding theory and methods / Alamira Reem Bani Hashim -- Exploring city branding as a tool to conserve urban green infrastructure in developing countries / Bhaskar Padigala -- Promoting city branding by defining the tourism potential area based on GIS mapping / Ya-Hui Hsueh, Chia-Chih Chang -- Business fabric and place branding: measuring entrepreneurship at the street scale / Philip Speranza, Benjamen Prager -- Building city brand through social media: the effect of social media brand community on brand image / Linda Lea Elisabet Muinonen, Ashish Kumar -- City branding and the power of netnography in the era of social media / Tugba Özbölük -- The role of culture in city branding / Selda Uca Ozer -- The effect of religious affiliation on nation/place image / Ihsan Kurar, Saadet Zafer Kavacik, Mehmet Emin Inal -- The role of movies/TV series in building country/city/destination brands / Ramazan Pars Sahbaz, Ali Turan Bayram -- Country of origin effects: the interaction of place and product? / Nick Clifton -- Health tourism-based destination marketing / Maside Gürcü, Dilaver Tengilimoglu
Anmerkungen:
Includes bibliographical references and index
Restricted to subscribers or individual electronic text purchasers
Mode of access: World Wide Web
Beschreibung:
"This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world"--Provided by publisher.